Is your Agency/Company Involved in Industry Associations? You should be.

Four Reasons to Join an Industry Association Today

There are professional organizations in every field. So many in fact, that it can be hard to decide which one makes the most sense for your organization. If you are in the field of insurance, it makes sense to join an association specifically for agents or carriers. But if your company has a niche focus, associations specific to your niche is the place to be. Below are four reasons to join an industry association today.


For Millers Mutual, being involved with the apartment associations in our geographical footprint is key. Our focus is on residential, habitational properties—which in non-insurance speak means—we insure a great deal of apartment buildings and other rental properties. In order for us to provide the best possible products and coverages for our customers, we need to understand our customers’ needs and struggles. By being involved in an association that focuses solely on property owners/managers, we are able to increase our knowledge, which, in turn, benefits our customers.


Every time we turn around we hear about how important it is to attract Millennials to the insurance industry. In fact, it is such an important concept, we wrote a WHITE PAPER about it. Mentoring is the cornerstone of many professional organizations when it comes to working with younger members. And if you read the research, Millennials are craving mentorship and development once they enter through your doors. Joining an association is a great way to assist them in finding a mentor.


Many organizations offer professional development: workshops, courses, publications, and other information to members. This is a great way to learn more about your customers, or about the industry as a whole.


Traditional advertising only goes so far these days. By joining an association, you have the opportunity to mix and mingle with others in your field in both professional and leisure settings. Remember, people do business with people they know, like and trust. Spend time developing relationships with people in your industry.

What industry are you joining today?


Katie Gouldner

Corporate Communications Specialist