Is Social Media Incorporated Into the Fabric of your Business?


One thing that hasn’t changed in the age of the internet is that people prefer to do business with people and companies they know, like and trust.

If you think about it, no matter what service you are buying, you’ll always pick the company that seems the most trustworthy, familiar, or has values in line with your own. Having a presence on social media helps to make that personal connection with your current and potential customers.

The goals of social media marketing can’t be to just gain likes, fans and retweets. It’s more than an online popularity contest, and the better business owners understand that, the better they can use it for their companies.

The Data

Social Media sites are the most popular online category when ranked by average time spent per internet use. Two-thirds of online adults use social media platforms such as Facebook, Twitter or LinkedIn.

According to Balihoo, 63% of consumers who search for local businesses online are more likely to use businesses with information on social media sites.

Are you taking advantage of the opportunity to capitalize on the word of mouth that is increasingly occurring within Social Media?

By participating in the conversation, you build an online portfolio of knowledge that can enhance your reputation, boost your brand, and raise the profile of the company you represent. Most importantly, the participation encourages customer loyalty.

Millers Mutual—Like Us On Facebook!

At Millers Mutual, we are here to push content out to both our agents and our insureds, helping both of our audiences find information that solves a problem—not necessarily that pushes a product—through our BLOG and FACEBOOK PAGE. We hope that you take a moment to “like” our page and view our blog!

–Katie Gouldner, Corporate Communications Specialist